Volume 10

Does Color Matter: Color of Women’s Business Attire Effects on Evaluations of Career-Related Personality Constructs

Rachel Whipkey

In this study, the impact of women’s business clothing color on impressions related to work competence was evaluated. After viewing one of three color versions (beige, pink, or blue) of a casual style business suit, 82 women completed ratings of perceived competence and task ability and social attributes. Results found no differences between clothing color and task ability and competence ratings. Participants reported more favorable social attribute impressions of the blue attire. Majority of the participants (n = 79) found the model suitable for employment. The importance of young women's clothing selections when preparing for entry-level career-oriented job interviews is discussed.

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