Marketing Major

College of Business – Department of Marketing

Bachelor of Science (B.S.) with major in Marketing.


The General Education Requirement

All students must satisfy a general education requirement consisting of eleven (11) courses outside of the major department. The General Education Domain III-C (Global Competency, Ethical Reasoning, and/or Human Diversity) requirement is satisfied through the completion of major in Marketing.


Course Prerequisites

Courses may have specified conditions for enrollment, such as prior completion of less advanced courses, permission of the instructor, or appropriate placement test scores. Students should refer to course descriptions in the department listings for prerequisite requirements.


Related Minors

Students are encouraged but not required to select a minor in another discipline that may enhance the students’ preparation for their individual employment or graduate school goals. Students should discuss these possibilities with their academic advisors.



Requirements for the Major in Marketing

Major Required Core courses (13):

  • ACCT 220 Introduction to Financial Accounting
  • ACCT 221 Introduction to Managerial Accounting
  • BUIS 200 Introduction to Business Systems
  • ECON 101 Principles of Macroeconomics
  • ECON 102 Principles of Microeconomics
  • FINA 248 Managerial Finance
  • MATH 107 Business Statistics
  • MATH 217 Business Calculus
  • MGMT 215 Legal Environment of Business
  • MGMT 280 Organizational Behavior
  • MGMT 372 Operations Management
  • MRKT 181 Marketing Principles

Required Capstone Course:

  • MGMT 485 Business Policy and Strategy


Marketing Concentration Core Courses (UMKG) (3):

  • MRKT 310 Marketing Research
  • MRKT 301 Brand Management
  • MRKT 402 Strategic Marketing

Choose three (3) electives 300-level or above from:

  • MRKT 3xx Marketing Elective (Must be 300-level or above)
  • MGMT 300 Doing Business Abroad
  • MGMT 308 Managing Across Cultures
  • MGMT 495 Internship in Business


Effective as of the 2018-2019 Undergraduate Catalog