Marketing Major

College of Business – Department of Marketing

Bachelor of Science (B.S.) with major in Marketing.


The General Education Requirement

All students must satisfy a general education requirement consisting of eleven (11) courses outside of the major department. The General Education Domain III-C (Global Competency, Ethical Reasoning, and/or Human Diversity) requirement is satisfied through the completion of major in Marketing.


Course Prerequisites

Courses may have specified conditions for enrollment, such as prior completion of less advanced courses, permission of the instructor, or appropriate placement test scores. Students should refer to course descriptions in the department listings for prerequisite requirements.


Related Minors

Students are encouraged but not required to select a minor in another discipline that may enhance the students’ preparation for their individual employment or graduate school goals. Students should discuss these possibilities with their academic advisors.



Requirements for the Major in Marketing

Major Required Core courses (13):

  • ACCT 220 Introduction to Financial Accounting
  • ACCT 221 Introduction to Managerial Accounting
  • BUAN 204 Analytical Techniques for Business
  • BUIS 200 Introduction to Business Systems
  • ECON 101 Principles of Macroeconomics
  • ECON 102 Principles of Microeconomics
  • FINA 248 Managerial Finance
  • MGMT 215 Legal Environment of Business
  • MGMT 280 Organizational Behavior
  • MGMT 372 Operations Management
  • MRKT 181 Marketing Principles
  • STAT 107 Business Statistics

Required Capstone Course:

  • MRKT 480 Strategic Marketing


Marketing Concentration Core Courses (UMKG) (6):

  • MRKT 240 Consumer Behavior
  • MRKT 301 Brand Management
  • MRKT 308 Digital and Social Media Marketing

   Choose three (3) electives 300-level or above from:

  • COMM 231 Advertising
  • COMM 275 Public Relations
  • MGMT 300 Doing Business Abroad
  • MRKT 218 Personal Branding and Business Etiquette
  • MRKT 310 Marketing Research
  • MRKT 313 Advertising and Promotions
  • MRKT 318 International Marketing
  • MRKT 410 Advanced Marketing Research
  • MRKT 495 Internship in Marketing
  • SMKT 212 Sales Skills
  • SPMK 324 Sports Marketing

Sales Marketing Concentration Core Courses (UMKS) (6): 

  • MRKT 240 Consumer Behavior
  • MRKT 301 Brand Management
  • MRKT 308 Digital and Social Media Marketing
  • SMKT 212 Sales Skills
  • SMKT 312 Advanced Sales Skills
  • SMKT 360 Sales Management and Leadership
Effective as of the 2023-2024 Undergraduate Catalog