Why Study Marketing?

Quote from Peter Drucker, Management Consulting Legend

  • Marketing is essential for the success of every organization and business.
  • Marketing is a growth field in Massachusetts, and nationally.
  • Marketing jobs offer the potential of higher-than-average salaries.

According to the Bureaus of Labor Statistics Occupational Outlook Handbook, Advertising, Promotions, and Marketing Manager jobs are projected to grow faster than average at 8% annually through 2028. According to the Massachusetts Department of Labor, Marketing Research Analysts and Marketing Specialists earn a higher mean salary that all jobs in Massachusetts. On average, Marketing Analysts and Specialists earn over $77,000 annually while Marketing Managers average salary is over $146,000 annually.  A Bachelor’s degree is typically required for these positions.